RESEARCH

PURCHASING PROFILES

SHOWERING PROFILES

DISCOVERY

ECO-FRIENDLY

• Consumers are more aware of the materials in their products
• Modern conveniences are no longer convenient when they are weighted with a hefty amount of guilt
• There is a growing appreciation for natural ingredients and biodegradable materials

ADAPTABLE

• Consumers have varying needs depending on household, taste and lifestyle
• People want to feel like individuals, to have products that cater to their personal preferences
• Customizable products more easily adapt to consumers

SPACE SAVING

• The modern bathroom is a space for relaxation and meditation, designed to wash away the tension and discomfort  accumulated during the day
• These refined spaces are susceptible to clutter
• Conserving physical space preserves appearances

IMPLEMENTATION

Using "paint swatches" as inspiration, we created a versatile catalog of "food swatches", suggesting Roland has as many ingredients as there are colors in the world. As one of Roland's core qualities, "variety" was key to creating this dynamic visual design with a simple versatile architecture that is easily implemented across print and online media.