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The Saucy Ladies is an upstart potato chip proprietor with one stilleto solidly planted in the flair and fare of Italy. With flavors ranging from arrabiata to chocolate, these bold kettle chips deserve packaging that matches their sauciness and creativity.

 

Current Packaging

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As is, the packaging is reminiscent of 1950s diners and soda jerks, but does it coincide with the daring Italian flavors and textures within? Perhaps steering a course towards the roots of the product could reveal styles and imagery more emblematic of its crunch and zest.

 

INSPIRATION

 
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Memphis Design

  • Bright Colors

  • Geometric Shapes

  • Negative Space

  • Eighties Retro

  • Uniform Chaos

San Pellegrino

  • Brand Clarity

  • Color Coding

  • Stylized

  • Legibility

  • Differentiation

San Carlo

  • Simplicity

  • Dramatic Artwork

  • Bold

  • Clean

Carluccio’s

  • Classic Typography

  • Old World Feel

  • Juxtaposed Fonts

  • Deco Kitsch

 
 

VIVIFICATION

Via the melding of these disparate designs, new branding is born: a uniquely modern and cultural twist on the humble potato chip.

 
 
 
 

  • Cameo logo with tomato vines and flourished script, a nod to tradition

  • Memphis-esque design patterns themed to each flavor

  • Bright and clean colors with a predominantly white space

  • Clear visual border between brand logo and packaging artwork

  • Classic typography contrasted with modern color and design

  • Dramatic photography with product transparency

 
 
 

APPLICATION